• Heath, Chip & Heath, Dan Made to Stick Why Some Ideas Survive & Others Die audiobook
  • MADE TO STICK by Chip Heath and Dan Heath | Animated Core Message
  • Chip Heath: Made to Stick [Full Keynote]
  • Video Review for Made To Stick by Chip and Dan Heath (Part 1)
  • "Made To Stick" Book Review
  • Chip Heath – Made to Stick
  • Made To Stick: Presentations That Stick
  • Made to Stick Chip Heath Audiobook Dan Heath
  • Made to Stick: Why Some Ideas Survive and Others Die
  • Video Review for Made To Stick by Chip and Dan Heath (part 2)
Amazon Price: $27.00 $5.63 You save: $21.37 (79%). (as of May 25, 2018 11:12 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

Continue Reading…