• Heath, Chip & Heath, Dan Made to Stick Why Some Ideas Survive & Others Die audiobook
  • Video Review for Made To Stick by Chip and Dan Heath (Part 1)
  • Chip Heath: Made to Stick [Full Keynote]
  • MADE TO STICK by Chip Heath and Dan Heath | Animated Core Message
  • Made To Stick: Presentations That Stick
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  • "Made To Stick" Book Review
  • Video Review for Made To Stick by Chip and Dan Heath (part 2)
  • Made to Stick Chip Heath Audiobook Dan Heath
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

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