Silly Enough for Kids – Serious Enough for Moms!Not everyone wants fluoride in their children’stoothpaste. That’s why we offer a choice! Tom's ofMaine Fluoride-Free Children’s Toothpaste uses naturalcalcium and silica to gently clean teeth. Plus, it has anall natural fruit flavor your kids will love to brush withagain and again!. Does not contain artificial sweeteners, preservatives, chemicals or colors. Never tested on animals.